Xbox Addict

MX vs. ATV Cosumer Gameplay Challenge

AGOURA HILLS, Calif. - February 1, 2010 - THQ Inc. today announced it will partner with Metal Blade Records recording artist As I Lay Dying to offer consumers an exclusive opportunity to connect with the band using MX vs. ATV^TM Reflex^TM, the latest addition to the popular off-road racing franchise. On Thursday, February 4 at 8:00 p.m. ET/5:00 p.m. PT, As I Lay Dying band members will log in to the Xbox LIVE® online entertainment network for the Xbox 360® video game and entertainment system from Microsoft to compete against fans using the Gamertag "AILDband." The consumer gameplay challenge is expected to last for approximately two hours.

"MX vs. ATV Reflex offers players a high energy, explosive gameplay experience that lends itself well to the inclusion of heavier music," said Victor Rodriguez, Music Director, THQ. "The music quality and prominence of As I Lay Dying in this genre made the band a great match for the game."

"If any gamers out there are looking to get their butts kicked in MX vs. ATV Reflex, we’ll be ready and waiting for you on February 4," said As I Lay Dying guitarist Phil Sgrosso. "We shall conquer all those who challenge us, so prepare to meet your doom!"

"The Sound of Truth," featured on As I Lay Dying’s critically and commercially acclaimed release, An Ocean Between Us, appears on the in-game soundtrack to MX vs. ATV Reflex and is featured in the game’s promotional TV campaign. The band’s new album, The Powerless Rise, is currently being recorded in San Diego, Calif. with producer Adam D. (Killswitch Engage) and is scheduled for release in Spring 2010. Plans for a headline tour are also slated for Spring 2010.