NEWS - Tuesday, October 16, 2007


Halo Effect Leaves Movie Industry Reeling

Halo 3, released on September 25, grossed a whopping $170 million in first day sales, a figure that had swelled to over $300 million by early October. In contrast, North American movie box office takings have been dwindling, reports Advertising Age, and Master Chief is being blamed by a number of film executives. Total industry film ticket sales were only $80 million for the Oct. 5 weekend, down a massive 27 percent year-over-year. According to research firm Media by Numbers that’s the industry’s worst performance for an October weekend since 1999. Fall domestic receipts are also down six percent compared to last year. The highly anticipated movie The Heartbreak Kid, which reunited Ben Stiller and the Farrelly brothers nine years after the wildly successful release of There’s Something About Mary, was expected to gross up to $25 million in its opening weekend but fell flat, taking just $14 million in the US and Canada. Paramount, the parent company of Dreamworks, the studio that released the movie, declined to discuss whether the Halo effect had been responsible for The Heartbreak Kid’s poor box office takings, although many film executives are reportedly convinced audiences stayed at home to play the Bungie-developed shooter. Microsoft was happy to comment on the subject however. Josh Goldberg, a Halo 3 product manager at Microsoft, said he wasn’t surprised that the game was successfully competing with blockbuster films. "We marketed it like a film and now we’re just as big or bigger than film." Janco Partners analyst Mike Hickey also noted, "The audience on this game is the 18-to-34 demographic, similar to what you’d see in cinemas," adding, "this could last for several weeks."
Source: http://www.next-gen.biz/

Site Statistics

Registered Members: 80,946
Forum Posts: 725,969
Xbox One Titles: 6,507
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,602
Member Reviews: 10,339
News Articles: 16,557
Screenshots: 39,499
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

Bulwark: Evolution Out Now on Consoles

Bulwark: Evolution Out Now on ConsolesThis major free update, which has already been successfully launched on Steam, brings a new layer of depth, strategy, and innovative gameplay mechanics to the immersive world of Bulwark: Falconeer Chronicles.


Thrustmaster Unveils T.Flight Hotas One

Thrustmaster Unveils T.Flight Hotas OneThrustmaster’s best-seller is back with a new look featuring the official license of Microsoft Flight Simulator. This complete, precise and easy-to-use hands- on throttle and stick (HOTAS) is the ideal companion for Microsoft Flight Sim 2024







See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 26214 Views

2021: XBA is still here
Post by shrew king
40 Replies, 234693 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 124826 Views

Xbox Series X or S
Post by Nato King
5 Replies, 142544 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 131285 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 153872 Views

Xbox one no signal
Post by debrartin
0 Replies, 143330 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 213390 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 167175 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 263441 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 149179 Views

Squad Up
Post by samslophead
0 Replies, 253713 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 178954 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 309302 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 167242 Views

© 2000-2024 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics