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NEWS - Monday, February 24, 2003


ICP joins Eidos for Backyard Wrestling

Eidos Interactive Announces Partnership with Multi-Platinum Recording Artists Insane Clown Posse and Psychopathic Records on the Upcoming Backyard Wrestling Video Games
ICP and Stars of the Infamous JCW Wrestling League to Appear in Upcoming Games Based on the Multi-Million Dollar BYW Inc. Franchise SAN FRANCISCO, Feb. 24 /PRNewswire-FirstCall/ -- Eidos Interactive (NASDAQ:EIDSY) , a leading developer and publisher of interactive entertainment, today announced its exciting partnership with multi-platinum recording artists the Insane Clown Posse (ICP), Psychopathic Records and the Backyard Wrestling: Don’t Try This At Home video games for the PlayStation(R)2 computer entertainment system and Xbox(TM) game system from Microsoft. The games are scheduled for release this summer. The partnership allows Eidos usage of ICP songs for the in-game soundtrack and multiple marketing co-opportunities at ICP concerts and JCW wrestling events in addition to events at retail. Gamers will be able to unlock exclusive ICP content on the game disc as well as play Violent J and Shaggy 2 Dope as wrestlers in the game. "Eidos Interactive is pleased to announce this partnership with ICP and Psychopathic Records," said Kevin Gill, Senior Product Manager for Eidos. "We feel that ICP and the superstars of Juggalo Championship Wrestling are the perfect fit for the hardcore game experience that Backyard Wrestling will deliver on the PS2 and the Xbox." ICP may be more infamous than famous, but the band has made quite a mark on music history and on the lives of the 1,000,000+ fans (Juggalos) that follow their music and their message. Where some see an underworld of bizarre painted faces jumping to a twisted mesh of rock, hip hop and soda, others see one of the longest running records in Billboard Top 200 history, a full length motion picture: Big Money Hustlas, the second highest grossing wrestling organization in the U.S.: Juggalo Championship Wrestling (JCW), a career in the WWF, WCW, and ECW, and Psychopathic Records, the self-owned record label behind it all. "This is the final piece of the puzzle for Juggalo world domination. We’ve conquered every form of media and entertainment that exists, and now by partnering with Eidos we’re taking over the world of video games as well," said Violent J of ICP. "Consider this your official notice." "We’re totally geeked to be a part of the Backyard Wrestling video game, along with the stars of Juggalo Championship Wrestling. This is a dream come true ... What!" added Shaggy 2 Dope. Psychopathic Records, the successful, Detroit-based record label is home to such cutting edge artists as The Insane Clown Posse, Twiztid, Blaze Ya Dead Homie, Anybody Killa, Esham and Zug Island. Psychopathic Records will delve deep into the vaults of their ten-year history, partnering with Eidos Interactive to contribute several select tracks for the in-game soundtrack. "We are very excited to have the opportunity to participate in this melding of entertainment genres," says Alex Abbis, CEO of Psychopathic Records. "Backyard Wrestling is the perfect fit for the Insane Clown Posse and JCW." Backyard Wrestling: Don’t Try This At Home places gamers in the role of an up-and-coming backyard wrestler. Each player’s success is based on his ability to use and abuse the environment as well as his opponent. With each win, wrestlers move one step closer to the ultimate goal, being crowned "The King of Hardcore."
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